Content Writing · Brand Narrative · Editorial
WRITTEN.
Words that carry campaigns. Stories that don't sound like everyone else's. Work for the ones who know the difference.
Selected Work
THE WORK
Ogilvy × Patagonia
Campaign Copy"The mountain doesn't care about your quarterly targets. Neither does the climate."
A 12-piece campaign that ran in six cities and won a Cannes shortlist. The brief was simple: make people feel guilty enough to act.
Notion
Brand Narrative"Your second brain shouldn't feel like homework. It should feel like thinking out loud."
Rewrote the entire onboarding narrative — 22 touchpoints, one consistent voice. Activation went up 31% in the quarter following launch.
The Atlantic
Long-Form Editorial"Silicon Valley didn't kill journalism. Journalism handed it the knife."
4,800 words on the economics of attention. Ran as a cover feature. Syndicated to fourteen publications across three continents.
Stripe
Ghostwriting"The best infrastructure is invisible. The best writing about it shouldn't be."
Ghostwrote six thought-leadership essays under the CEO's byline. Three became LinkedIn's top finance posts that quarter.
Wieden+Kennedy × Nike
Campaign Copy"She doesn't run to finish. She runs to find out what she's made of."
The Women's Running Campaign. Thirty-second radio, print double-page spreads, and the OOH that stopped traffic on the A4 into London.
Figma
Brand Narrative"Design is an argument. The best interfaces win by making you forget they exist."
Repositioned Figma for enterprise decision-makers without alienating the designers who built its cult following. Delicate work. Worth it.
About Byline
THE VOICE
BEHIND
THE CAMPAIGN.
Eleven years writing for agencies, publications, and founders who know that the difference between a campaign that lands and one that disappears is almost always the writing. Not the strategy. Not the media buy. The words.
I work with creative directors who need a voice they can trust on deadline, startup founders who need a story that doesn't sound like every other startup, and editorial leads who need someone who can file 4,000 words of clean copy by Thursday. No hand-holding. No revisions about revisions. Just work.
11
Years of copy that converts
47
Clients across 9 industries
3×
Average client retention rate
2.1M
Words published under bylines
THEY CAME
BACK TWICE.
We hired four writers before Byline. The others described our product. This one made us feel it. We've worked together on every campaign since.
Rachel Okonkwo
Creative Director, Wieden+Kennedy London
The brief was a mess. The timeline was worse. The copy came back sharper than anything we'd briefed. That's the rarest thing in this industry.
Tomás Herrera
VP Brand, Notion
Byline understood our voice before we did. Three essays in, we stopped editing. That's never happened with any writer we've worked with.
Priya Subramaniam
Head of Editorial, The Atlantic
Get in Touch
LET'S WRITE
SOMETHING.
Tell me what you need. I'll tell you if I'm the right fit. No pitch decks, no discovery calls until we both know the project makes sense.